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Entries from Londonist tagged with 'marketing'

August 5, 2008

It's no secret that the opening of Heathrow's Terminal 5 wasn't the greatest success in British aviation history. The words "pissup", "brewery" and "couldn't organise a" were very much to mind as the umpteen-billion pound Richard Rogers-designed structure conspired to lose thousands of bags and strand countless passengers (including that nice Naomi Campbell, no less) when the ribbon was officially cut in March. With things having settled into some semblance of order, top brass......

Continue Reading "Terminal 5 "Working", Allegedly"

July 29, 2008

In the quest for local kudos, organisational dynamism and staff motivation making humdrum local business improvement initiatives sound sexy is all important. The London Bridge Business Improvement District Company decided they had a crap name so, inspired by the spirit and energy of amusing films by the makers of South Park and general corporate Americanisms they've rebranded as Team London Bridge. It's enough to make you do some athletic cheerleading. Go team! The new......

Continue Reading "Go Team London Bridge"

March 27, 2008

Yesterday, Leicester Square was overrun by pigeons. And no, they weren't trying to dispute their 6th-most-populous-garden-bird ranking from yesterday. Best of all, nobody had to run screaming with paper bags held over their heads because these birds were paper. The 5,000 origami pigeons were part of a marketing stunt for HSBC and China Design Now. Printed on their insides were some Chinese artwork, information about the China Design Now exhibition, a map of how......

Continue Reading "Pigeon Promotion Takes Over Leicester Square"

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